FMG SYMPOSIUM 2026
MARCH 11 – 14
WALDORF ASTORIA ORLANDO
KICKOFF KEYNOTE SPEAKER KYLE SCHEELE
WEDNESDAY, MARCH 11 | 6:00 PM
Kyle Scheele has been called “the patron saint of crazy ideas”. Whether he’s having a Viking funeral for the regrets of 21,000 people, hosting the world’s first fake marathon, or gaining a million TikTok followers in just 25 hours, Kyle is always on the lookout for crazy ideas that produce wildly outsized outcomes. Over the last decade, his projects have been featured in outlets like Fast Company, WIRED, The Washington Post, Yahoo!, BuzzFeed, UpWorthy, Goalcast, and more. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the United States. More than anything, Kyle hopes that his story can inspire others to chase their own crazy ideas and become the people they were meant to be.
Sponsored by Serta Simmons Bedding
FEATURED SPEAKER GERRY O’BRION
THURSDAY, MARCH 12 | 8:30 AM
Gerry O’Brion is a marketing keynote speaker and author who translates big brand strategies into knowledge that any business can use to win in the marketplace. Gerry’s presentations drive growth with companies of all sizes from small businesses to billion dollar brands. Gerry built his career growing big brands and distills that experience into creating strategies and real ideas that are actionable immediately. After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billon brand. Gerry works to first understand his client’s unique goals and challenges, and then to deliver a presentation that delivers maximum impact for every dollar invested.
REGISTRATION FEES
- Fees shown are per person
- All attendees must be registered
- Retail Member registration includes all events (except golf) on Wednesday, Thursday, Friday, and Saturday.
- Vendor, Guest, and Spouse registrations include all events (except golf) on Wednesday, Thursday & through lunch on Friday.
- *Attendee 1: FREE
- Attendee 2+: $395
- Rate available only to paid Symposium sponsors.
- Add-on to full registration. Valid for Retail Members only.
- Add-on to full registration. Valid for Vendor Sponsors.
NOTE: This is a private event for FMG members, FMG vendors, and industry guests invited by FMG. If you do not fall into one of these categories, your registration will be cancelled and refunded.
THANK YOU TO OUR 2026 SPONSORS:
