The mission of the Furniture Marketing Group is multifaceted:
To organize furniture dealers to share information and best practices with other non-competing retailers of similar size and product mix
FMG was created to foster relationships, thereby creating operating efficiencies and synergies in order to help the retail members of FMG grow stronger and more profitable.
To negotiate FMG-exclusive programs with our vendor and service provider partners that benefit our members
We are partnered with more than 100 major furniture suppliers and service companies to help our members grow. By providing a wide variety of money-saving vendor programs and services, FMG aids retailers in operating at a higher level of efficiency and increasing their revenue.
To seek out new initiatives to help our members save money in the operation of their businesses
In addition to our vendor rebate programs, we have introduced several additional initiatives for our members, including programs for financing, digital marketing, gift with purchase promotions, open-to-buy promotions, private label lines, and circulars, among others.
To provide educational and networking opportunities for our members
FMG members benefit from the educational and networking opportunities available during our annual Symposium, Marketing and Bedding Summits, webinars, High Point Market meetings, and more.
History
FMG arose from the former Retailers Marketing Guild (RMG) to which the charter members of FMG belonged. For more than 30 years, RMG was successful as a networking and information sharing group. RMG disbanded in 1991, and the Furniture Marketing Group was created with the main focus being group buying activities.
In the past 15 years, FMG has seen phenomenal growth – nearly doubling in size in both membership and volume of vendor purchases. This was accomplished by providing the members the right combination of money-saving benefits while keeping the operational costs of the group very lean. Today, FMG comprises more than 100 retail members with more than 1,000 storefronts and over $5 billion in annual sales collectively.
Message From the Executive Director
“Over the years, FMG has attracted some of the best furniture retailers in the country who are willing to share, learn and give back to the industry. We are creating an organization with an unmatched umbrella of leading-edge purchasing, advertising, marketing, communications, and training services and initiatives that can be customized, directed, and implemented specifically for the home furnishings industry.”
— Mike Herschel, FMG President