History & Overview



FMG, incorporated in 1991, arose from the former Retailers Marketing Guild (RMG) to which the charter members of FMG belonged. For over 30 years, RMG was successful as a networking and information sharing group. However in 1991, RMG disbanded and Furniture Marketing Group was created with the major emphasis on group-buying activities.

FMG Buying Group

Today & Tomorrow

FMG is partnered with over 70 major furniture suppliers and service companies to help our members grow, and essentially add to their bottom line. While collective buying remains the major focus of the group, major initiatives include financing programs, domestic and ocean freight programs, private label programs, and circular programs, to name a few. FMG members also benefit from the educational and networking opportunities available during our Annual Symposium, and High Point Market meetings.

Since 2006, FMG has seen phenomenal growth; almost doubling in size in both membership and amount of vendor purchases. This was accomplished by providing the members with the right combination of money-saving benefits, while keeping the operations of the group running very lean. Now FMG is more than 100 members strong, with approximately 860 storefronts and retail sales approaching $3 billion.

“Over the years, FMG has attracted some of the best furniture retailers in the country who were willing to share and learn and give back to the industry. We are creating an organization with an unmatched umbrella of leading edge purchasing, advertising, marketing, communications and training services and initiatives that can be customized, directed and implemented specifically for the home furnishings industry,” said Mike Herschel, Executive Director, FMG.

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